android wear

After the launch of Android Wear 2.0 was delayed, the team at Google asked Chapter SF to develop a social media campaign to promote the overall Android Wear platform. My role was leading the team at Chapter from the first meeting about the assignment in August through the launch in November.

We hired Stink Studios, and together we created The Magic Minute Project—an influencer content campaign showcasing nearly fifty different stories about what's possible in a single minute.

We screened hundreds of potential influencers and curated a set that represented a range of Android Wear users.

Their videos were all published to their platform of choice, as well as our campaign site, where users could browse them in a flexible grid, explore Android Wear devices and learn more about each influencer. 

Here's a short video overview of the project: