nintendo

While at Goodby, Silverstein & Partners, I had the opportunity to pitch the Nintendo business. We won it, and then produced campaigns for several titles. My role was two-fold: collaborating with the brand strategist to set the brief for every project and then working with the creative team(s) to develop new and interesting ways to reach our audiences.

Here are two short video case studies for successful campaigns we made that were geared toward kids:

To promote Warioland: Shake It, we created a new kind of experience on YouTube. Because they'd never done anything like it, we had to meet with Chad Hurley and get him to agree to it. This campaign won multiple advertising awards, including golds at Cannes and One Show and a D&AD Pencil.

For Mario Supersluggers, we reinvented baseball cards digitally and distributed them via YouTube videos, banners, and other hidden places around the Internet.